Privacy Policy

1. Introduction

Welcome to Davies Vibe Ltd (“we,” “our,” “us”).
We respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or make a purchase on daviesvibe.com or communicate with us via email or other channels.

By using our website, you agree to the terms described in this Privacy Policy.

2. Who We Are

Davies Vibe Ltd
📍 36 Marshall Way, Ilkeston, Derbyshire, United Kingdom, DE7 4LA
📧 payment@daviesvibe.shop
📞 +(44) 7463 936092
We are a UK-registered retail company specializing in quality apparel and lifestyle products.

3. Information We Collect

We may collect and process the following categories of personal information:

(1) Information You Provide Directly:

Full name
Contact details (email, phone number)
Billing and shipping addresses
Payment information (processed securely by third-party providers like Stripe, PayPal, or Shopify Payments)
Account login credentials (if applicable)
Any correspondence you send to us (emails, messages, etc.)

(2) Automatically Collected Information:

IP address and device type
Browser information and language settings
Pages visited, products viewed, and time spent on the website
Cookies and analytics tracking (e.g., Shopify Analytics, Google Analytics, Meta Pixel)

4. How We Use Your Information

We process your personal information for the following legitimate purposes:

To fulfill your orders – including payment, shipping, and customer service.
To improve our website – by analyzing browsing behavior and user preferences.
To personalize your experience – showing relevant products or offers.
To manage refunds and disputes – ensuring compliance with consumer laws.
To communicate with you – including support messages, updates, and promotional content (only with consent).
To comply with legal obligations – such as anti-fraud monitoring and tax compliance.

5. Legal Basis for Processing

We process your personal data under the following legal bases:

Contractual necessity: to perform a purchase agreement with you.
Consent: for marketing communications or optional data collection.
Legal obligation: to comply with UK and EU regulations.
Legitimate interest: to prevent fraud and improve business operations.

6. Data Sharing and Disclosure

We may share your data only when necessary and under strict security terms:

Service Providers: Shopify, payment gateways, logistics companies, and analytics tools.
Business Transfers: If our business merges, sells, or reorganizes, your data may be transferred as part of that transaction.
Legal Compliance: When required by law enforcement, court order, or regulatory authority.

We will never sell or trade your personal data to third parties for profit.

7. Cookies and Tracking Technologies

Our website uses cookies to enhance usability, analyze site traffic, and deliver personalized experiences.
You can manage or disable cookies through your browser settings, but this may limit some website features.

Types of cookies used:

Essential cookies: Required for checkout and site navigation.
Performance cookies: Help us understand traffic patterns.
Functional cookies: Remember preferences and region settings.
Advertising cookies: Support retargeting ads (only with consent).

8. Data Retention

We retain your personal data only as long as necessary for the purposes stated in this policy, including:

Orders and transactions: up to 7 years (for accounting and legal compliance).
Marketing data: until you withdraw consent.
Technical data: for short-term analytical purposes only.

9. Data Protection and Security

We use advanced encryption, firewall protection, and SSL security to safeguard your information.
All payment transactions are encrypted and processed by trusted third-party gateways.
We regularly review our systems to prevent unauthorized access, disclosure, or data breaches.

10. Your Rights Under GDPR

As a data subject, you have the following rights:

Right to access your data.
Right to rectify inaccurate or incomplete information.
Right to erasure (“right to be forgotten”).
Right to data portability.
Right to object to certain processing activities.
Right to withdraw consent at any time.

To exercise your rights, please contact us at payment@daviesvibe.shop.
We will respond within 30 days as required by law.

11. International Data Transfers

As we use Shopify and other global service providers, your data may be processed outside the UK or EU.
We ensure all transfers are compliant with UK GDPR and EU Standard Contractual Clauses (SCCs) to protect your privacy.

12. Children’s Privacy

Our website and services are not directed toward individuals under the age of 13.
We do not knowingly collect data from minors.

13. Policy Updates

We may update this Privacy Policy periodically to reflect changes in legal or business practices.
The latest version will always be available on this page, and significant changes will be communicated via email or notice on our homepage.